A place for all things paddling and the outdoors.

Learning and Teaching Rolling

Learning to roll your kayak is like learning a new dance: you need to do the right step at the right time, then practice until your movements become rhythmic.

Gary Doran showing his set up for the roll.

Tuck forward toward the front deck. Set your blade with the 'power face' up.

Learning to Roll

Rolling is the ultimate self-rescue technique for kayakers. There is no real mystery to learning how to roll; it is simply a matter of making the right movement at the right time. As the saying goes, ‘a kayak roll is easy to do, but hard to learn.’

I’ve been teaching rolling for the past 12 years, but I can remember back to the time when I was first learning to roll. During a layover day on a kayak tour in Georgian Bay, Ontario, the lead guide, Gary Morgan, offered to teach me rolling. I didn’t get it at the time, but continued to try on my own afterward. I found a quiet spot on the lake at my brother’s cottage to practice. Seeing me from the shore, a sunbather called out to me. I paddled over, and he said, “Want me to show you how to roll?” Before I could respond, he had commandeered my kayak and began flipping over and rolling. He said, “See, it’s all in the hip flick.” Well, that didn’t help me much, because I already had heard that from Gary.

Gary Doran capsizes for a roll.

Capsize toward your paddle.

 

 

Later, I participated in a rolling course at the pool here in Victoria, and, although I improved, I was still wasn’t quite rolling. I did, however, understand the technique and knew what I needed to work on. Shortly after, I snuck away to Thetis Lake and began practising in a secluded corner of the lake. Low and behold, another kayaker saw me and scooted over. “Want me to show you how to roll?” he said. Before I could respond, over he flipped and up he came. “See,” he said, “It’s all in the hip flick.” He did a couple more, then took off. Well, again, that didn’t help me much because I had already heard this. What I needed was some time to practice—uninterrupted!

Gary Doran sets up for a roll.

Push your paddle toward the surface, maintaining your tuck.

Shortly after, a friend and I were discussing rolling while poring over Derek Hutchinson’s Guide to Eskimo Rolling. With newfound determination, we headed off to Thetis Lake again for more practice, where we encountered another ‘helpful’ kayaker who wanted to show us how to roll. We watched and listened politely, then continued our practice, and voila, we both got it—Mark first, then me. What I learned from the experience is that there is no secret to rolling—it’s more than ‘just a hip flick’—it’s the correct technique, good timing, and proper practice!

Gary Doran sweeps his paddle during a roll

Sweep out while keeping your working blade near the surface.

 

 

 

 

 

There are other misconceptions about rolling. Physical strength is not the key to rolling. If you try to use your strength to lift yourself out of the water, you’ll simply sink back down because the support you use to lift yourself up is liquid. As well, novice kayakers are sometimes given the false impression that they should learn to roll as a first step toward kayaking. However, if you are a novice kayaker, you may have difficulty learning to roll because you don’t have the prerequisite building blocks yet. I recommend you be able to perform basic kayaking strokes and rescue techniques before trying to learn to roll. You should also spend time becoming comfortable in your kayak and competent holding and using your kayak paddle.

Gary Doran performing a hip flick

Hip flick (yep).

Rolling is counterintuitive: when you are upside down, your intuition tells you to bring your head up out of the water first so that you can take a breath. However, proper technique requires you to first turn your kayak upright (using your lower body—yes, the hip flick!) and bring your head out of the water last. In the photo sequence, you’ll see the steps for rolling. In the final photos, you’ll see my head comes out of the water last.

Gary Doran shows the recovery position for a roll

Recover with your head coming out of the water last. Maintain support using your paddle.

Teaching Rolling

Because learning to roll requires prerequisite building blocks, this skill is best introduced in intermediate-level courses and clinics. I teach rolling in Sea Kayaking Level 2 Skills courses, Sea Kayaking Level 3 Skills courses, Rolling clinics, and Personal Coaching sessions. I have found rolling more challenging to teach than other skills because students consider rolling a ‘make or break’ skill; i.e., students often feel discouraged if they haven’t successfully rolled during a program. Comparatively, when I teach other skills, such as the draw stroke, many students are satisfied by only moderate success in their performance of the stroke (“My boat’s going sideways . . . I’m good with that’). I try to encourage rolling students by letting them know if their technique is good, and suggest further time and practice.

Learning to roll with the aid of a paddle float in the pool.

People often need different amounts of time to learn to roll. So, when I teach rolling, I give students ways to continue to practice on their own, such as using a paddle float as an aid to keeping their blade near the water’s surface. Alternately, students can repeat a clinic if they prefer to practice further in a class setting, or they can arrange personal coaching.

I train up-and-coming instructors how to teach rolling in our Sea Kayaking Level 2 Instructor course. During this training, I explain that there are many different kinds of rolls. Therefore, if a student is having difficulty learning one kind of roll, a competent instructor should able to suggest an alternate roll to allow the student better opportunity for success.

So, whether you’re learning to roll or learning to teach rolling, allow the time needed to practice this important skill. Learning to roll is a journey, not a destination, so have fun with it!

Ocean River Adventures rents Crystal Pool to teach Rolling clinics and other programs on select Saturday nights in the spring and fall. On these nights, we also offer space in the pool for kayakers to practice on their own. This is a great opportunity for you to learn in a heated pool. For information on our upcoming Rolling clinics, Instructor courses, Personal Coaching, Pool Space (for Independent Practice), and other programs, please visit www.oceanriveradventures.com.

Gary Doran
Head Instructor/Guide and Programmer, Ocean River Sports
Paddle Canada Instructor Trainer
SKGABC Guide Trainer

Posted in Courses, Tips & Tricks | Tagged , , , , , , , | Leave a comment

New Staff Member at Ocean River

Briar Meade-Semel brings a little spice to the team at Ocean River Sports.

Briar Meade-Semel Joins Ocean River

Briar Meade-Semel joins Ocean River

Alberta born but hailing from Ontario, this paddling and camping, shredding and jamming wild woman has been in and around the Outdoor Industry for most of her pretty young life. Formerly the Hardgoods and Paddle Sports buyer and manager for Wild Rock Outfitters in Peterborough ON, Briar brings a wealth of industry knowledge and specialty retail operations skills. All that combined with the enthusiasm of a mainlander freshly set loose on the West Coast, Briar and her two dogs are as thrilled to be here as we are to have her!

Posted in News | Tagged , , , , , , , , , , , , | Leave a comment

Good bye Ocean River! – Matthew Ferguson

Matthew’s Island Adventures – Farewell to Ocean River

Matthew Ferguson Ocean River Adventures Fernie Skier

Mathew Ferguson

This past Spring I moved to Victoria with my girlfriend, Allie who was finishing her degree at University of Victoria, and because I wanted to experience the summer on the Island. I was very excited be hired to work at Ocean River Sports. Before starting work at Ocean River, I had heard about this great local store that hosts HUGE annual outdoor sales (Gear Up & Gear Grab)! From May to December I enjoyed fantastic weather for kayak trips, hiking adventures, and a back-country ski trip.

My favorite Vancouver Island adventures were:

-Taking the Level 1 SKGABC Guiding Course (http://oceanriveradventures.com/guide-training-kayaking/level-one-guide.htm) with Ocean River Adventures’ amazing guides and instructors Gary Doran and Jordie Allen-Newman

-A 4-day sea kayak tour with Allie around the Southern Gulf Islands, a lovely trip with Eagles, whales, and great weather. Check out this trip with Ocean River (http://oceanriveradventures.com/overnight/escape-gulf-islands.htm).

-Training for the Victoria Marathon, running along Victoria’s scenic sea-side roads and trails

-Hiking up Mt. Arrowsmith, the highest mountain on Southern Vancouver Island on a clear sunny day

-Skiing this winter’s first powder snow at Mt. Cain Alpine Park (www.mountcain.com) on Northern Vancouver Island and lodging in a rustic cabin with a sauna

Between trips I enjoyed helping customers at the store find that perfect kayak or accessory to make their next adventure as safe and fun as possible. The community and values that belong to Ocean River Sports are impressive. I feel lucky to have been a part of them.

Thank you to all of the amazing staff and customers at Ocean River Sports for so many great memories, lessons, smiles and opportunities. I will be spending this winter in Fernie, BC – ski coaching and ski touring in the back-country of the Southern Rockies. I welcome everyone to visit for a ski lesson or a back-country trip together! Next spring I will be going to my homeland, Pond Inlet, Nunavut for a 5-week ski touring adventure- stay tuned.

Thanks & Good bye Ocean River! – Matthew Ferguson

Follow Matthew on Twitter (twitter.com/@MatthewNunavut), and LinkedIn (http://ca.linkedin.com/in/mwferguson)

See Matthew’s Vancouver Island Adventures through photos on Flickr http://www.flickr.com/photos/sway-z/sets/72157627947613293/show/

Posted in unclassified | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Going Wild in my Kayak #2 – A Perfect Winter Day.

By Jacques Sirois

The southern Salish Sea and its myriad islands offer some the most rewarding winter paddling experiences in Canada. Fine weather, marine conditions and wildlife often combine to provide remarkable outings. This was the case during the recent winter solstice, the shortest day of the year (8 h. 16 min. from sunrise to sunset at this latitude) and a day with a powerful King Tide (3.1 m in Victoria Harbour).

Rare wintering Rock Sandpiper on Vancouver Island. photo Mike Yip

Rock Sandpiper by Mike Yip

At midday, on December 22nd, in the Oak Bay islands, winter conditions were exceptional: dead calm, very high water levels, mild (7oC) with a full sun. The low winter sun flooded the sea with glorious light. The big blue sky and sea were on fire. Two chains of snow-capped mountain peaks and dormant volcanoes dominated the panorama to the east (Coast Range) and south (Olympic Range). Isolated, lenticular clouds high above the Olympics indicated that strong winds were blowing way up there; a sharp contrast with the tranquil conditions at sea level. And there was wildlife, not obvious at first but very present upon closer inspection.

Hundreds of loons, grebes, cormorants, ducks, geese, auks, gulls and shorebirds, 36 species in total, quickly reminded me that the south coast of British Columbia is one of Canada’s best wintering areas for migratory birds. Despite declining numbers in recent years, the Victoria Christmas Bird Count typically records 130 species, with a Canadian record of 154 species in 2004, and more or less 100,000 birds.

The highlight of my day: a mixed and tight flock of 130 shorebirds, on the very top of two small flooded islets, because of the King Tide, comprising 60 Dunlins, 20 Black-bellied Plovers, 11 Surfbirds, 10 Black Turnstones, 3 Greater Yellowlegs and 25, yes 25, rare Rock Sandpipers. This Alaskan breeder is a rare winter resident in Greater Victoria. Also present: 300+ Buffleheads, a small, inland, tree-nesting duck and possibly the most common wintering water bird in this area. And dozens of gorgeous Harlequin Ducks, arguably Canada’s prettiest duck, and Surf Scoters, whose drakes have the coolest beak on the coast.

Last but not least,  I bumped into two massive (max. wt. of males: 1,120 kg) Steller’s Sea Lions, one of which came for a close and intimidating inspection, 50+ fat Harbour Seals (max. wt. of males: 170 kg) and two slim River Otters (average wt.: 6-9 kg), which constantly forage at sea along our coast.

Drake Scotter by John James Audubon

Surf Scoter drake by J.F. Lansdowne

Bufflehead ducks found in Saalish Sea by John James Audubon

Pair of Buffleheads by J.J. Audubon

Despite declining populations of several coastal mammals and birds (and fishes) Mother Nature still manage to inspire and titillate if you pay attention and use your binoculars. Stay tuned for “A Perfect Summer Day” at the summer solstice.

 

 Other stories by Jaques Sirois: Going Wild in My Kayak #1: James the Human Otter and Eskimo Roll Master

Read Jaques Sirois’ BIO and message about kayaking around Victoria

 

Posted in Trips | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Have Kayak and Paddle – will travel!

Mike Jackson kayaking in UK

Mike on the Medway, UK

I recently acquired a three piece Greenland Paddle from Northern Light Paddlesports and decided to take it and my Feathercraft Wisper to the UK this summer while I was visiting family. I managed to get the kayak, paddle, skirt, pfd and other safety gear into a single 50 lb travel bag as one of my two pieces of luggage. It was great to be able to paddle in a familiar boat and with a familiar paddle. Though I did not manage to get out on the ocean, I did get four nice paddles in on the Medway River between Tonbridge and Maidstone in Kent. The river is fairly level but has 11 locks spread over 30 or so kilometers to allow boats to navigate it. Each lock has a sluice and several of them have “Canoe Passes” to allow canoes and kayaks to pass easily downstream. The canoe passes ranged from fairly easy to fairly “exciting”. The last one I tried caused me to bury the bow of the Wisper almost to the cockpit before bouncing back! For the locks without passes and going upstream one has to get out of the kayak and portage 50 metres or so to reenter the river. It was nice to have a light kayak for the portages.

See the slideshow of the trip Here

Kayaking through a Medieval bridge in the United Kingdom

Kayaking through a Medieval bridge in the UK

The river passes through the Weald of Kent, a beautiful rural area though only half an hour by train from London. As I traveled along sections of the river, I saw magnificent medieval bridges, lovely churches, and very suitably located (for lunch!) pubs! An unusual feature found along the north bank of the river are the Second World War “pillboxes”. These were constructed during the Second World War as a defense against possible invasion in 1940. The river was remarkably empty of traffic for mid-August. In four days of paddling over 60 km of river, I saw a few other canoeists, a few pleasure boats and barges, a handful of dog walkers and some fishermen quietly waiting for a bite. The bridges at Teston and East Farleigh date back to the 14thcentury and were neat to paddle under.

Mike Jackson UK Kayak Trip on Feathercraft Wisper

Feathercraft through the UK

I had access to a car to transport my gear, but I could easily have done this river trip by train as the stations were never far from the river. Assembling the Wisper took 20 minutes to half an hour each time and dis-assembly took only 10 to 15 minutes. This was the first time I had traveled with my kayak, and based on this experience I will do it again! The Wisper and Northern Light paddle were a great combo for this kind of trip.

Posted in Trips | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Welcome Mike Jackson, new Blog writer at Ocean River

Mike Jackson paddles UK in a Feathercraft with a Northern Light Paddle and writes for Ocean River

Mike Jackson with Northern Light Paddle

Ocean River | Sports | Adventures would like to welcome Mike Jackson as a new contributor / writer on our Blog.

Mike is a local high school science teacher who also has a love of natural history – especially marine. Born and educated in the UK, Mike moved to Canada 30 years ago to do a Masters in Environmental Science at the University of Calgary. He came to Victoria 26 years ago to start teaching and fell in love with the west coast, its kayaking and natural environment. He has also been involved with conservation and tourism in the Galapagos Islands for 31 years, writing one of the main natural history guides to the islands and serving as a governing member of the Charles Darwin Foundation. In his spare time he paddles a lot, takes pictures and tinkers with technology. Michael is a founding director of Victoria’s Sea Kayaking Club, SISKA and he also volunteers with Oak Bay Sea Rescue.  Michael was recently interviewed on SeaKayakPodcasts.com about paddling Vancouver Island. Mike also maintains a blog of his own kayak trips.

Read Mike’s first story for Ocean River Adventures “Have kayak – Will Travel

Posted in News | Tagged , , , , , , , , , , , , , , , | Leave a comment

Kayaking and Fitness in the Off-Season

While you can still get out kayaking at this time of year, the ‘off-season’ is a good time to consider starting or restarting an individual conditioning program to increase your fitness and get you ready for next season’s paddling excursions.

When I first got into kayaking over 20 years ago, I remember thinking that it would be a great way to get some exercise, while, at the same time, I would be able to paddle to some exciting places. What I didn’t realize is that my interest in kayaking would lead me to becoming more interested in overall fitness. I wanted to learn how to become fitter, and how being fitter could make kayaking more enjoyable. This has lead me to become an Individual Conditioning Instructor, and I’ll be completing my certification this week. While any activity that gets you moving will benefit you more than sitting on a couch, to actually be an all-around fit  kayaker, you need a balanced approach that involves the following parts: (1) cardiovascular fitness, (2) muscular strength and endurance, (3) flexibility, and (4) body composition. This blog will look more closely at these four parts of a fitness program.

Parts of a Fitness Program

Gary Doran cardio workout

Exercising on an Elliptical Trainer

(1) Cardiovascular fitness involves exercising the heart. Because the heart can’t be exercised directly, you need to move o ther muscles quickly to exercise the heart indirectly. These other muscles require oxygen, causing the heart to pump faster, and, therefore, be exercised. Cardiovascular fitness is important for kayaking because it allows you to paddle faster, longer, and with less effort. You can use your sea kayak to train for cardiovascular fitness. I have a special racing sea kayak (in addition to my sea kayak) to make cardiovascular training easier for me. Because my racing sea kayak is very narrow and very long (17 3/4 inches wide and 20 feet long), I can go fast quite easily to raise my heart rate. If I’m not able to get out in my kayak for cardio training, I go to the gym and use a stationary cardio training machine. I often choose an elliptical trainer because this exercises the upper body—important for kayaking. As part of a healthy fitness program, I recommend that you do some type of cardio training up to 6 days a week for a minimum of 30 minutes (this can even be 3 bouts of 10 minutes each). If you’re just starting out, begin by exercising 2-3 days per week at a low intensity. Luckily, there are countless other options for cardio training, such as brisk walks, hiking, climbing stairs, etc. Before beginning any exercise program, you should consult your doctor.

Wrist Curl exercise Kayak Offseason

Performing a Wrist Curl with Dumbbells

(2) Muscular strength and endurance is the second part of a balanced fitness program. Muscular strength helps you in lifting your kayak to and from the water, or in battling strong headwinds when you’re out kayaking. Muscular endurance allows you to keep up with your fellow kayakers when you’re out on a group paddle, and it allows you to paddle a distance without getting tired out. Strength training also aids in developing muscle coordination, balance, and body awareness—all of which are important for kayaking. Muscular strength and endurance can be increased by kayaking; that is, regular outings will build your strength and endurance. As well, you can use resistance training to build muscular strength and endurance. Resistance training can be done with barbells, dumbbells, specialty machines, resistance bands, or your own body weight. What is interesting is that your muscles do not get stronger immediately after resistance training; rather, after causing your muscles to tire, your body is signaled to build stronger muscle in the area that was worked. This building of muscle actually occurs when you are resting after a workout, so it’s important to take days off between your exercise days.

Back Workout in Offseason

Exercising the Lower Back

Unfortunately, muscular strength decreases as you age, and this is a normal occurrence. This decrease occurs at a rate of 12-14 per cent per decade over the age of 50. However, resistance training can slow or even reverse this loss of strength. Resistance training isn’t just for the young: I see people of all ages when I’m out kayaking or at my gym—I suspect I may see as many people over the age of 50 as under the age of 50! If you’re interested in starting a resistance training program at a gym, they will provide you instructions on how to operate the equipment and set you up with a basic training program so you can exercise safely.

(3) Flexibility is the third part of fitness. Your body’s joints have a range of motion that allow you to kayak comfortably and perform other activities, such as reaching for a jar in the cupboard or bending down to tie your shoes. Longer muscles, therefore, will allow your joints to move through their full range of motion (e.g., sitting upright comfortably in a kayak); whereas, shorter muscles will restrict your range of motion. Gently stretching your muscles, especially after resistance training, will allow you to maintain your range of motion. With a consistent stretching routine, your muscles will actually grow longer over time, therefore increasing your range of motion, making both kayaking and other activities easier. I’ve been maintaining a stretching routine, and it’s made my kayaking more comfortable. You’ll benefit from stretching daily. I recommended that you perform each stretch for 10 seconds to 1 minute (benefits are seen after holding a stretch for more than 15 seconds). As kayakers, it’s especially important to stretch our shoulders and torso after paddling. You can consult a qualified conditioning instructor/trainer or stretching guide for appropriate and safe stretching techniques.

(4) Body composition is the fourth and final part of fitness. Body composition refers to the amount of fat in your body versus the amount of your lean body tissue. Its often measured through overall weight, but more precise methods are also available for this measurement. A leaner body will make it easier for you to get into and out of a kayak at a beach, and if you were to tip over while paddling, you’ll be able to get back into your kayak with less effort. Cardiovascular exercise, such as kayaking or alternatives, can help you reduce body fat.

Stretch Workout by Gary Doran

Stretching the Shoulder

On the other hand, you can increase lean body tissue through kayaking and other forms of resistance training. Good nutrition can help you maintain a healthy body weight, while at the same time provide the nutrients to build lean muscle, both stronger and longer. You can consult Canada’s Food Guide (http://www.hc-sc.gc.ca/fn-an/food-guide-aliment/index-eng.php), a dietician, or a nutritionist for guidance on a good nutritional program.

By taking a holistic approach to kayaking and fitness, I’ve developed a balanced fitness program for myself that involves cardio training, resistance training, stretching, and maintaining a healthy weight. This has made my kayaking more enjoyable and made me feel better. Kayaking and fitness work well together: kayaking can help you become fit, and being fit can help you kayak!

Stay tuned for my future blog posts about the parts of a kayaking fitness program.

Gary Doran
Head Instructor/Guide and Programmer
Ocean River Adventures

Posted in Staff happenings, Tips & Tricks | Tagged , , , , , , , , | 1 Comment

Going Wild in My Kayak #1: James the Human Otter and Eskimo Roll Master

Going Wild in My Kayak #1:            James the Human Otter and Eskimo Roll Master

Along with encounters of playful otters, frisky murrelets and stealthy fish, I occasionally meet remarkable kayakers on our coastal waters. Meet James Manke, 34, for example. He grew up in the interior of British Columbia, in Kamloops, and moved to Vancouver Island a decade ago. I first met him at the Esquimalt Lagoon earlier this year and later at the Willows Beach Paddlefest in Oak Bay. Like a handful of kayakers around the island, he uses a sleek and superb Greenland-style kayak. These slim and sexy kayaks appeared on our coast a few years ago. They were immortalized by Knud Rasmussen, the celebrated Greenlandic anthropologist, in his 1933, classic movie “Palos’ Wedding.”

Amazingly, James feared  water and the ocean until about one year ago when he picked up kayaking. He challenged himself  by learning quickly how to roll and by practicing up to two hours a day. He has now become an Eskimo Roll Master of sorts who, the last time we spoke, mastered 16 out of 35 or so types of rolls, with and without  a paddle. A short, skinny, unfeathered, Greenland-style paddle, of course.

While practicing his rolls, he has had a few run-ins with river otters, which are  regularly seen at sea along the coast of British Columbia and which enjoyed playing with him and rolling in front of his bow. At one point, he said, “I rolled again and so did the otter”. James often sees otters and thinks that they are attracted to his all-black, stealthy kayak. In fact, playful James has now become a “human otter” of sorts. He even looks like one. When you paddle with him, he is upside down or paddles backwards half of the time. Armed with a large nose clip and a waterproof tuliq  – a combined hood, vest and spray skirt like those used in Greenland -  his fear of water is long lost and even unimaginable at this point.

I have had several pleasant encounters with our  “marine river otters”  and they never failed to put a smile on my face. As many as 15 of them, possibly all males fishing cooperatively on schooling herring, once surrounded my kayak. They rolled, swam and dove as if they were hired for a performance. They also “periscoped” their head, neck and upper torso out of the water and looked as if they were expecting more creative behaviour from me. Young otters, or pups, are even more playful as they engage in group or kelp wrestling in shallow tidal pools or floating kelp. Our “marine river otters” should not be confused with the much larger – three to four times – sea otter which is now slowly repopulating the west coast of Vancouver Island.

Going Wild in my Kayak, No 1.

Jacques Sirois captures James "The Human Otter" perfecting his rolls with a river otter near Victoria

Meeting James gave me joy and hope.  In his thirties, he conquered his fears and learnt great, new skills quickly. He is enjoying a healthy and sustainable activity free of noise and carbon pollution (a cause of ocean acidification), which are now affecting marine organisms worldwide.

 

 

 

Read Jacques Sirois’ BIO: http://blog.oceanriver.com/?p=805

Posted in News, unclassified | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Victoria Shop Local Initiative

I invite you to learn about the Victoria –  Shop Local Initiative. Learn how you can help keep money in Victoria’s business community..

Presentation folder

Our Mission

To promote locally-owned, independent businesses in Victoria.  To maintain unique community character while providing continuing opportunities for entrepreneurs to build community economic strength.

Our Goal

To inspire Victorians to shop in locally owned businesses whenever possible and to recognize the value to the community and for themselves.

REWARD YOURSELF / SHOP LOCAL

Seven reasons why – SHOP LOCAL

By Victoria Shop Local Initiative

PUT YOUR MONEY WHERE YOUR HOUSE IS

Support your friends, neighbours and yourself.  Invest in our community; it makes sense to support it by shopping local to help create a stronger and healthier Victoria by keeping the money here.

WHAT GOES AROUND, COMES AROUND

Two to three times as much of your money spent, stays in the local economy, when you buy goods and services from locally owned businesses.

SUSTAINABILITY

Local stores help to sustain vibrant compact, walk-able town centers – which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.

KEEP OUR COMMUNITY UNIQUE

One-of-a-kind businesses are an integral part of the distinctive character of Victoria.  There is a sense of  ‘being someplace’, not just anyplace.  Locally owned business tends to hire and keep staff that have a better understanding of the products and services they are selling.

HELP LOCAL PROSPERITY

Locally owned businesses invest more in local labour, pay more local taxes, and spend more time on community based decisions and create local events that create more opportunities for all of us, here in our community.

LOCAL OWNERS CARE ABOUT VICTORIA

Local business owners live in and love Victoria.  They are less likely to leave, and are more invested in the community’s future.

GIVING BACK AND TAKING CARE

Local business owners care more about our community by making more local purchases themselves, which keeps money in Victoria.  Statistics show that locally owned companies and employees are more likely to give to local charities.

We hope that you find this information of interest and that it inspires you to “Shop Local” where possible.

Reward Yourself –Victoria, Shop Local Initiative

 Brian Henry. Owner, CEO Ocean River | Sports | Adventures www.oceanriver.com | www.oceanriveradventures.com

Posted in Causes, News | Tagged , , , , , , | Leave a comment

A Christmas Holiday Message from Brian Henry

We live in a global economy and it is very easy to shop the world for products and services. However, there is a very smart movement called Shop Local that is gaining momentum. As a consumer myself, both personally and as a business, I make my buying decisions based upon many factors. Am I buying from a friend or neighbour? Will the money I spend stay in the community? Do I get good personal service? Do I like who I am buying from. Here are seven reasons to shop local that you may find of interest.
The other day, I read a great article, written by Jack Knox in the Times Colonist of Victoria. He has a knack to make his point in a very amusing way. This article is a comical way to look at cross border shopping and why shopping local, In Victoria is important.
I’m proud that Ocean River is a locally owned business and know that we are successful because of all of our amazing customers. Thank you, all my amazing customers, all my great staff and I hope you enjoy shopping with us and as a result, Shop Local.
I wish all of you a very Merry Christmas and happy holidays. I hope to see you through this special time of the year.

Season’s Greetings,

Brian Henry

Posted in News | Tagged , , , , , | 1 Comment
  • Topics


  • Newsletter

  • Recent Photos From ORS

  • Facebook

  • Tag Cloud